Jimmy Lui, 31

Lui seeks peace and quiet three times a day—in the morning, under the shower after his workout. At midday during his power nap. And in the evening, as pictured here, on the drive home in an Audi S3 from central Hong Kong to the New Territories. Depending on traffic conditions, the trip takes 45 minutes. During those moments, he’s highly focused, filtering out life’s background noise and homing in on what’s important, analyzing it, making decisions and planning. As an employee of an international insurance company, he doesn’t want to leave anything to chance—or worse, the competition.

Owen Young (copy) & Robert Fischer (photo)


“As soon as I get into an Audi, I’m totally focused. Just being in the interior catapults me from one moment to the next into a calm, meditative state. It clears my head and spurs my desire to achieve major goals,” says Lui. Which is why the insurance broker can’t deny that his passion for automobiles (he likes to wash his car himself) is underpinned by a sly self-interest: Lui can recharge his batteries and motivate himself with rewards—after all, a luxury car is something you should earn. Plus, of course, there’s the fun factor. Which thanks to Audi on demand, has suddenly increased exponentially for Lui. That’s because when the financial expert gets together with friends to go touring through Hong Kong’s mountainous hinterlands, they aren’t limited to the cars in their garages. They might all pack into an Audi Q7 or spread themselves across a couple of sporty models. “Putting pedal to the metal to climb the Peak up to Hong Kong’s best viewing point, I tune into the engine sound as if it were a symphony. Afterwards we all rave about the experience, like it was a concert.”

When Lui travels for business, he also takes advantage of Audi on demand, usually opting for an Audi RS 6 Avant to pick up clients for appointments or show them the city. But what converted him to Audi? “The Chinese’s strong family ties are still a vital part of our culture. Often, the decision is made for you. If as a child in Hong Kong your father drove you around in an Audi, there’s a good chance that’s what you’ll drive one day.” Asked if that was the case with him, savvy financier Jimmy Lui just winks in reply.

Audi RS 6 Avant fuel consumption combined (in l/100 km): 9.6. CO₂ emissions combined (in g/km): 223. Where stated in ranges, fuel consumption, CO₂ emissions and efficiency classes depend on tires/wheels used.

Further information on official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be found in the guide “Information on the fuel consumption, CO2 emissions and electricity consumption of new cars”, which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Strasse 1, 73760 Ostfildern-Scharnhausen, Germany (www.dat.de).