Heison Ng, 32

Ng is a film director who produces music videos and commercials. He believes the secret to a good day’s shooting is thorough preparation. “Of course, I can’t control everything—like the weather or surprise road closures, for instance. But beyond that, I have to take responsibility for any production errors that occur. That keeps your feet on the ground and forces you to never lose sight of the details—in the storyboard, during shooting and when dealing with your team.”

Owen Young (copy) & Robert Fischer (photo)


Heison Ng says that although he is often hard on himself, he’s a go-with-the-flow kind of guy who quickly adapts to unexpected conditions. This is something he learned working on his first music videos. “Modest budgets mean you get no second chances. Even if the weather turns during a shoot. The solution is quite simple: You have to rewrite the script on the fly to include the storm. But not with commercials. There, I have to deliver exactly what I’ve promised the client according to the storyboard.

Ng produced two films for Audi and became a fan of Audi on demand in the process. “I couldn’t have asked for a better introduction to the service.” Since the director is mad about Japanese fashion, he enjoys flying to Tokyo to keep up with the latest styles coming out of Omotesando district. He admires Yohji Yamamoto’s creations in particular. “With Audi on demand, I can now keep on changing my car in sync with the trends I discover on my travels,” enthuses Ng. “What a luxury!” And that’s not all. Ng also chooses his car to suit the occasion and his mood. Together with his wife, he enjoys taking excursions along Hong Kong’s coastal roads at the end of a hard working week. “The sunset at the site where they’re now building the 55-kilometer-long bridge to Macau is spectacular. Driving there in the Audi R8 Spyder V10 really lifts your mood. It almost feels to us as if we’re defying time and space.”

For director Heison Ng, Audi on demand is also a way of lifting his mood. A drive in the Audi R8 Spyder V10 is his reward for getting through a tough working week.

Audi R8 Spyder V10 fuel consumption combined (in l/100 km): 13.6–12.8. CO₂ emissions combined (in g/km): 309–290. Where stated in ranges, fuel consumption, CO₂ emissions and efficiency classes depend on tires/wheels used.

Further information on official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be found in the guide “Information on the fuel consumption, CO2 emissions and electricity consumption of new cars”, which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Strasse 1, 73760 Ostfildern-Scharnhausen, Germany (www.dat.de).