The future of urban mobility

Status quo with visionary character: the Audi Summit in Barcelona wasn’t just a showcase for the here and now. It also offered a glimpse into the future of the brand and of mobility in general.

AUDI AG (copy, photo & video)

The first ever Audi Summit took place in Barcelona on July 11, 2017. The Spanish metropolis was chosen to host the event because it is a “smart city,” meaning it is home to lots of projects that are exploring innovative solutions for the cities of the future. Alongside digitalization, connectivity, and innovative technology, another key issue for smart cities is mobility, understood not in isolation but as something that interacts with other factors.

In a 10,000 m2 exhibition space in Barcelona, Audi presented its ideas about the future of urban mobility and this kind of interaction to an international audience. The Audi Summit opened with the Brand Show – a multimedia extravaganza packed with highlights including the world premiere of the new Audi A8. Afterwards, the doors to the adjacent Brand Experience opened. Around 2,000 visitors poured through the Brand Experience, which was structured around a variety of different topics. It recreated the atmosphere of a vibrant metropolis and fostered stimulating discussion. The event focused not just on inspecting and assessing, but also on interacting and experiencing. The 70 innovations that were presented offered plenty to talk about.

The new Audi A8 acted as a springboard for other topics. One such topic was Audi AI, which in the future will be the collective heading for a host of innovative systems–for example the Audi AI traffic jam pilot*–that will relieve drivers of certain tasks and offer them new options for the time they spend in their cars. Visitors could also learn about topics such as personalized use of the myAudi app, modern production in smart factories, and the design and performance of Audi Sport Performance Parts.

You can find out more about the individual topics here:

Forget the car
Forget the car

The Audi A8 marks the start of a new language of design, a new idea of control, a new level of quality. Learn more about the new Audi A8 in the Audi Magazine special.

The promise of Vorsprung
The promise of Vorsprung

It wasn’t just the Audi A8 celebrating its world premiere at the Audi Summit in Barcelona. Also in the limelight were the innovative systems at the heart of the new flagship, which are designed to take some of the strain off drivers. In the future, these systems will collectively go by the name Audi AI.

A glimpse of the future
A glimpse of the future

Audi isn’t just working on the mobility of the future, but also on ways to optimize how we use our time once that future arrives. Both themes came together in the “25th Hour” at the Audi Summit in Barcelona, where people could experience the idea firsthand.

Part of the story
Part of the story

Audi Sport Performance Parts offer groundbreaking design and performance. They were unveiled to the world for the first time at the Audi Summit in Barcelona.

Factory 4.0
Factory 4.0

It is not often that you get the opportunity to look behind the scenes of a car manufacturer – the place where the vehicles originate, now and in future. At the Audi Summit in Barcelona, part of the focus was on the smart factory.

One for all
One for all

Even today, smartphones and mobility are virtually inseparable. In future, the two will be even more closely interlocked, thanks to the new myAudi philosophy and the new myAudi app.

*The Audi AI traffic jam pilot is the world’s first system that enables SAE level 3 conditional automation. Audi presents the innovation in the new A8, which handles the task of driving in traffic jam or slow-moving highway traffic up to 60 km/h (37.3 mph). With traffic jam pilot engaged, drivers no longer need to continuously monitor the vehicle and the road. They must merely remain alert and capable of taking over the task of driving when the system prompts them to do so.

Further information on official fuel consumption figures and the official specific CO₂ emissions of new passenger cars can be found in the guide “Information on the fuel consumption, CO₂ emissions and electricity consumption of new cars”, which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Strasse 1, 73760 Ostfildern-Scharnhausen, Germany (www.dat.de).