Virtual reality

Virtual reality

Audi makes electric mobility a truly emotive experience. For the Gran Turismo race simulation, the brand with the four rings developed the Audi e-tron Vision Gran Turismo. The study not only delivers a powerful virtual performance but is also compelling in fully functional form in the real world.

Catalysts for change

Catalysts for change

Transformation has become an important watchword for our mobility. The transition from the tried and true to modified modes of transportation that rely on highly complex technology calls for fresh thinking in a variety of areas—including design. Which raises the question, what shape will tomorrow’s mobility take? At the recently staged Audi design UNIverse final presentation, students provided exciting new impetus.

About Audi A8

About Audi A8 >>

Modern touch

Modern touch

The MMI touch response operating system in the new Audi A6 uses sensory stimuli to optimize human-machine interactions. Haptic, acoustic and visual responses on the two central touchscreens take operation to a whole new level.

Assessing society’s needs and people’s desires

Assessing society’s needs and people’s desires

Audacious private homes, diverse cultural buildings, but above all innovative and high-quality projects for the socially disadvantaged—in Los Angeles, architect Michael Maltzan is building oases for our future way of life.

Model athlete

Model athlete

Following hot on of the heels of the relaunched Audi A8 and Audi A7 Sportback, the latest edition of the Audi A6 rounds out the four rings’ full-size class. Showcased at the Geneva International Motor Show, the car made a splash with its sharp-edged, dynamic design, impressive infotainment and exceptional drive technology.

The next level of mobility solutions

The next level of mobility solutions

Audi on demand is a premium mobility offering with flexible options and all-inclusive service.